When one of the world’s leading business and technology service company’s key objectives is to ‘tell it how it could be’ it is clear that when it comes to delivering their brand experience the norm just will not do. A smart boardroom, an animated powerpoint...all well and good, but a speaker and a seated audience? Isn’t that a bit passé?

An innovative company needs to mix things up, present things in a new way, be dynamic, energetic, memorable and get things across in a way that demonstrates, quite literally, how ‘things could be’.

Logica brought JPCreative in to do exactly that and the solution was the Logica Spark Innovation Centre. A space where stirring communication and innovation work hand-in-hand to help potential Logica partners (customers) peer into the future and be infused by a brand experience that lingers long in the memory. The collaborative nature of the new world is clear from the outset where on entering, partners are greeted by a large graphic announcing: 'This is where you come in’.

From various interactive demonstrations of the next IT revolution to physical interactive installations, the communication and brand experience is interwoven in the very fabric of the space. Best demonstrated by the bespoke, etched acrylic, lit interactive partnership wall demonstration - when one of the two hand sensors is activated by human touch, a motivating partnership sentence is lit up. Trigger the other hand sensor and another empowering sentence lights up. Each sentence makes sense individually, but when lit up together they form an even stronger partnership statement. Both hand sensors must be triggered at the same time to reveal the overriding statement, however, the fundamental part is the need for 2 people as the sensor pads are just too far apart for one person to reach. Yes, you just got the Logica brand’s commitment to 'be brilliant together' in one!

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