You didn’t hear it from me, but over the last few weeks, JPCreative has been working on some very exciting projects in the build up to the 2012 Olympics. I'm not allowed to give too much away yet, but the team is very excited, as it has been a hectic, but fully enjoyable labour of love. So far, it has involved two film shoots, a giant green screen, a very brave hurdle jumper, an Olympic gymnast, late nights and lots of green tea! Watch this space as we reveal more in coming months, but in the meantime, checkout some of the shots from the shoot – I make a pretty good spy I’ll have you know!
As the world comes to terms with the very sad demise of Steve Jobs, it got me thinking about the impact of the iPhone, Smart phones, devices and technology on our every day lives. As a self confessed techno geek and almost permanently attached to an Apple device, I am a very strong brand advocate and a great believer in the digital hype. But, I hadn't perhaps realised just quite how much the digital age has taken a hold. So are we living in an exciting, digitally connected new era, or are we becoming ever more disconnected from the real world?
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