JPCreative and Property company TCN have agreed a unique partnership with the BBC to utilise 60,000 sq ft of vacant building on part of the White City estate. Launching Monday 17th January, the aim is to transform a surplus unattractive building, currently owned by the broadcaster, into a thriving workspace for the creative industries offering affordable and flexible space to all tenant members. The visually challenged campus is called 'ugli' with the strapline 'Lovely Inside' reflecting the overriding philosophy that it is very much what's inside that counts; the vibrant working environment which will provide the most effective business collaboration. This is the first project for a newly formed venture between property pioneers TCN and creative communication specialists JPCreative who have joined forces to focus on the Media, Creative and Digital Industries and their changing work space requirements. The collaboration of TCN and JPCreative brings together the two vital skills of real estate and integrated creative communication. "It is currently a world full of massive change with enormous opportunity. Our collaboration with TCN reflects that and we will, through communication and creativity, enable more businesses in West London to embrace the opportunities by providing a fantastic work campus that will add value to its members way beyond a cost per square foot calculation. To us, ugli is the new world."Jeannette Pritchard, JPCreative Managing Director.

The project is aiming to kick-start the re-development of the White City estate, which will, over time, bring a strong creative identity to the area. Government Minister for the Creative Industries, Ed Vaizey MP said: "This project will be a fantastic boost to the creative industries in London. Despite tough economic times businesses are showing confidence by continuing to invest in the future of the creative sectors. What's so important about the development of this new creative cluster is the potential it provides for businesses to make new links with each other and take advantage of opportunities to collaborate."

The Media Trust charity is the first organisation to lead the way, basing 60 of its staff in the building. Please visit www.lovelyinside.com or email info@lovelyinside.com to find out more.