JPCreative needed to devise a concept that brought to life the sheer beauty of ITS 2009 YKK Accessories award winner, Emma Yeo’s hat creation.
Her work is inspired by the characteristics of birds that are personified in the human female. Elegant, wild, serene, poised, masterful, beautiful and strong.
We trawled Taxidermist and antique stores for inspiration, before selecting museum-styled soft lighting, brown warm hues, an elegant hat holder and a dark mysterious background to convey the rare and preserved importance of the hat itself. The Woodpecker-inspired hat was then subtly lit to give a sense of the creation suggesting there was much more than met the eye. Driftwood formed the base (you’d be surprised how hard is it to locate decent driftwood in the UK let us tell you!!) upon which was mounted the plaque explaining the piece’s origins.
The ad aims to demonstrate the beauty of the hat and to highlight the diversity and versatility of the YKK products used in it’s creation.
The advert will run in high fashion publications such as Vogue, across 36 European and Middle Eastern countries helping communicate and reinforce the breadth and quality of the YKK brand.
'The ad was, in true JPCreative style, exceptional.'
Marketing Director, YKK Europe
As the world comes to terms with the very sad demise of Steve Jobs, it got me thinking about the impact of the iPhone, Smart phones, devices and technology on our every day lives. As a self confessed techno geek and almost permanently attached to an Apple device, I am a very strong brand advocate and a great believer in the digital hype. But, I hadn't perhaps realised just quite how much the digital age has taken a hold. So are we living in an exciting, digitally connected new era, or are we becoming ever more disconnected from the real world?
Go to Article
